asthma_leftalignedHydroxypure is endorsed by the National Asthma Council of Australia and approved by its Sensitive Choice® program.

Sensitive Choice® blue butterfly recognises products and services that support asthma and allergy care.

What is Sensitive Choice?

More than 7 million Australians suffer from allergies and more than 2 million suffer from asthma. The Sensitive Choice® blue butterfly symbol is a way of recognising products and services from companies that support asthma and allergy care.

The Sensitive Choice program is a partnership between the Asthma and Respiratory Foundation of New Zealand and the National Asthma Council Australia and includes over 200 products and services certified as being better choices for asthma and allergy sufferers.

For more information about the Sensitive Choice program visit the Sensitive Choice website.